By Ashley Gregg
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16 Jan, 2023
Shopping online has become a norm for many customers, with the convenience and variety of products that e-commerce platforms offer. However, with this convenience comes a common issue: abandoned shopping carts. According to Statista, the average cart abandonment rate for e-commerce is 69.57%. Almost 70% of customers who add items to their cart end up not completing their purchase. This can be a significant loss for online businesses. However, there is a solution to this problem: SMS marketing. This blog post will discuss effective SMS strategies for recovering abandoned carts.